Privacy Policy

Last updated: 31 October 2025

1. Introduction

Welcome to Little White Feather Co. ("we", "our", "us"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website www.littlewhitefeatherco.com or interact with us through Etsy or other communication channels.

2. Who We Are

Little White Feather Co. is a UK-based business creating bespoke wedding stationery and paper goods.
Email: hello@littlewhitefeatherco.com
Website: www.littlewhitefeatherco.com
We are the data controller responsible for your personal data.

3. Information We Collect

We may collect and process the following personal information:

  • Identity and contact details: name, email address, postal address, and telephone number

  • Event details: wedding date and wedding venue

  • Payment information: bank or payment details when you make a purchase directly through our website

  • Technical data: IP address, browser type, time zone, and site usage (via Squarespace analytics tools)

  • Communication data: messages, emails, or enquiries sent through our website or Etsy store

4. How We Use Your Information

We use your information to:

  • Process and fulfil your orders or custom stationery enquiries

  • Communicate with you regarding your order or enquiry

  • Provide customer support and respond to messages

  • Manage payments, fees, and charges

  • Send updates, proofs, or delivery notifications related to your stationery

  • Comply with legal and tax obligations

We will only use your personal data for the purposes for which it was collected, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose.

5. Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Contract: to fulfil your order or enquiry

  • Consent: where you have opted in to receive marketing emails

  • Legal obligation: to comply with UK tax and business laws

  • Legitimate interests: to maintain good customer service and business operations

6. Sharing Your Information

We may share your information with trusted third parties, including:

  • Service providers: Squarespace (website host), Etsy (sales platform), and payment processors (e.g., Stripe, PayPal, or your bank)

  • Delivery companies: to deliver your stationery

  • Professional advisors: such as accountants or legal advisors, for business administration and compliance

We do not sell your personal information to third parties.

7. Data Retention

We will keep your personal data for as long as necessary to fulfil the purposes outlined in this policy, including satisfying legal, accounting, or reporting requirements. Typically:

  • Order and payment records: up to 6 years (for tax purposes)

  • Enquiry data: up to 12 months after your event

8. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request erasure of your data where there is no lawful reason for us to keep it

  • Object to or restrict processing of your data

  • Withdraw consent for marketing at any time

To exercise these rights, contact us at hello@littlewhitefeatherco.com.

9. Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. Payment data is processed securely through third-party payment providers and is not stored directly by us.

10. Cookies and Analytics

Our website, hosted on Squarespace, uses cookies and analytics tools to improve your browsing experience and understand how visitors interact with our site. You can adjust your cookie preferences through your browser settings.

For more details, see Squarespace’s own Cookie Policy.

11. Links to Other Websites

Our website may contain links to other sites, such as Etsy. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before submitting any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised date at the top.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

Little White Feather Co.
Email: hello@littlewhitefeatherco.com
Website: www.littlewhitefeatherco.com